BRAND DEVELOPMENT

BRAND DEVELOPMENT

HIGHLIGHTS

BEYOND CREATIVE:

If you’ve got an established brand, we can help you grow it. Or, if you need a hand to develop a strong identity, we can lend our expertise to create a unique brand and positioning strategy that will resonate with your members. Our team will work collaboratively with your team as we:

  • Develop a targeted brand strategy that captures your credit union’s vision, brand personality and brand position
  • Define your target audience(s) and establish how to best communicate with them
  • Define the competitive landscape, and how the market may perceive your brand in comparison
  • Support the definition of your unique selling proposition (USP)
  • Determine what resonates with your members and find out how you differ from competitors
  • Facilitate brand strategy workshops
  • Develop an in-depth guide to ensure everyone 'lives' your brand
  • Align your team/employees behind a consistent vision to ensure a uniform market presence

OMNICHANNEL EXPERIENCE PLATFORM

ASAPP OXP can transform your financial institution by leveraging customer insights, while eliminating unnecessary steps in support of a digitally proactive environment. Get in touch with us today and discover how we can play a pivotal role in helping you build your business and your brand.